Blackfyre App - Product Design
Blackfyre is an application that connects the community (Visible Minority) to businesses and offer them a marketing platform to encourage interaction between these communities and solve the demand and supply of services.
The Challenge
1. Many immigrants lack access to services they commonly relate to hence a lack of supply of services.
2. Businesses in these communities experience lack of demand.
3. Building a strong foundation of interaction for the visible minority community.
My Role
I led the Product Design - User Interface (UI) - of this project as well as utilizing constructive feedback from team members.
Design Toolkit
The Project
To comply with my non-disclosure agreement, I have omitted confidential information in this case study.
Main Tasks
- Customers Insights & Ideation
- Planning and scope definition
- Design Execution and validation
User Flow
Demo