PEEP is a programmatic advertising solution that enables advertisers & brands connect directly with their target audience. Leveraging on unique technology, users get rewarded for viewing and engaging with content from their favorite brands and publishers.
1. Ad Traffic but no conversions: By 2020, 63% of all digital will be programmatic.
2. Banner Blindness: According to a study by Infolinks, 86% of consumers suffer from banner blindness.
3. Mobile Ad fraud: According to a recent study, advertisers lost around $7.2 million globally as at 2016 to mobile fraud.
I led the Product Design - User Experience (UX) and User Interface (UI) - of this project as well as utilizing constructive feedback from team members and user research for optimization of design.
The first step of the design process involved user interviews and secondary research to understand how competitors and users behave. I believe it’s important to get this information in the initial stages of the process, before having an idea or prototyping.
After analysing this insights, I began to conceptualize the solution, focusing on user flows and wireframe to give me a way to iterate faster through ideas. From this, From this, I went to the production mode, designing the interface considering design principles such as contrast, hierarchy and feedback; brand attributes; user interactions, and informaation architecture.
My team and I conducted secondary research on competition and then proceeded to conduct user research. We did this by setting up focus groups of university students who were our potential target market. After gathering the data we proceeded to analysis by creating user journey maps, scenario map and business model.
- Mobile phone habits
- Process of engqagement with ads
- Incentivisation for watching ads
After analysing the interviews, this was the most relevant information for decision-making in creating the solution:
- 90% of time spent on phone is on social media
- Mobile Data and Call Credit are very expensive
- Users struggle to keep up with engagement with brand ads
We proceeded to the ideation phase by constructing the user flow diagram for each user to illustrate their potential experience on the app.
I focused on designing out the ux patterns and templates for each mobile screen using the wireframing tool Balsamiq. I collaborated with the team to draw out the flow of the app from the perspective of the user.
Through PEEP’s unique second screen (lockscreen) functionality, brands can now rise above all the clutter as users view and interact with your brand’s message first. Guaranteed rewards also incentivize the attention of the target audience.
Call to Actions are easy to create, but hard to make customers follow through. Through PEEP’s unique first to view and incentive driven features, brands can increase conversions on their CTAs.
